MINIMUM ADVERTISED PRICE POLICY

We recognize that our success is tied to the success of our network of select authorized dealers. It is understood that many of our dealers invest significant time and resources to deliver an extraordinary customer experience. We want to protect their ability to do so. At the same time discouraging price-based advertising that would be detrimental to our dealer’s service and support efforts. As a result, YUP GEAR has established this Minimum Advertised Price (“MAP”) Policy.

Any dealers, resellers, or distributers of YUP GEAR selling products lower than our MSRP, will result in a termination of our business relationship. YUP GEAR reserves the right to cancel, any pending orders, restrict future orders, or suspend dealers’ account if YUP GEAR reasonably believes:

• A dealer has violated the provisions of this policy
• A dealer intends to violate this policy.
• Special Promotions/Sales are approved solely through YUP GEAR.