PRIVACY POLICY

Effective Date: June 2, 2026

YUP GEAR (“we,” “our,” or “us”) operates the website www.yupgear.com (the “Site”). We are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, submit a rental or purchase inquiry, or interact with our services.

Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.

1. INFORMATION WE COLLECT

We may collect information about you in a variety of ways. The information we may collect on the Site includes:

  • Personal Data: Personally identifiable information, such as your name, email address, phone number, and company name, which you voluntarily give to us when you fill out our contact forms, request engineering documents or pricing, or subscribe to receive company updates.

  • Derivative Data: Information our servers automatically collect when you access the Site, such as your IP address, your browser type, your operating system, your access times, and the pages you have viewed directly before and after accessing the Site.

  • Financial Data: If you purchase or rent equipment directly through our site, we may collect data related to your payment method (such as valid credit card number, card brand, expiration date). Note: We store only very limited, if any, financial information that we collect. Otherwise, all financial information is stored by our third-party payment processor.

2. USE OF YOUR INFORMATION

Having accurate information about you allows us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you via the Site to:

  • Respond to product pricing, quote requests, and customer service inquiries.

  • Process equipment rentals, purchases, and fulfill order transactions.

  • Send you email updates, newsletters, or information about new product innovations (like our EZ BLOCK system).

  • Deliver engineering documents, specification flyers, or downloads you request.

  • Manage investor or team access accounts if applicable.

  • Monitor and analyze usage and trends to improve your experience with our Site.

3. DISCLOSURE OF YOUR INFORMATION

We do not sell, trade, or rent your personal information to third parties. We may share information we have collected about you in certain situations, including:

  • By Law or to Protect Rights: If we believe the release of information about you is necessary to respond to legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others.

  • Third-Party Service Providers: We may share your information with third parties that perform services for us or on our behalf, including payment processing, data analysis, email delivery, and hosting services.

  • Business Transfers: We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

4. COOKIES AND TRACKING TECHNOLOGIES

We may use cookies, web beacons, tracking pixels, and other tracking technologies on the Site to help customize the Site and improve your experience. Most browsers are set to accept cookies by default. You can remove or reject cookies, but be aware that such action could affect the availability and functionality of the Site.

5. REGULATORY & STATE-SPECIFIC NOTICES

YUP GEAR operates across multiple jurisdictions with physical and will-call locations in California, Colorado, Tennessee, and Nevada.

  • California Residents (CCPA/CPRA): If you are a resident of California, you have specific rights regarding access to your personal data, the right to request deletion of your data, and the right to opt-out of certain data-sharing practices. YUP GEAR does not sell your personal data.

  • Other State Privacy Rights: Residents of Colorado and other states may possess similar rights regarding access, deletion, and portability of their personal information under respective state laws. To exercise any of these rights, please contact us using the information provided below.

6. SECURITY OF YOUR INFORMATION

We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse.

7. CONTACT US

If you have questions or comments about this Privacy Policy, please contact us at:

YUP GEAR Email: adam@yupgear.com

Phone: (714) 770-9857

Main Mailing/Will Call Address: 703 E Gardena Blvd, Gardena, CA 90248